Alveena is a teacher by profession and a designer by passion.
She started her journey into the apparel business by designing modest dresses for the South Asian demographic. However, before long, she saw potential in the UAE market for abayas and set forth to cater to an even larger demographic.
What rose from the need to solve for the sheer lack of quality modest wear for fashion-forward women, led Alveena to carve a niche in the industry with her unique designs and her personal touches that go in ensuring the quality of the fabric used for each abaya. Her designs are widely popular and have been sold all over the UAE and internationally as well.
In her words, “If I were to describe in three words whom my designs were made for, I would say: Modern modest women. My designs reflect the taste of a modest woman who’s exploring stylish, chic and trendy styles in modest wear.”